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The Elms Practice is committed to protecting the privacy of all individuals using this website.

This policy explains how we use any personal information we collect from you via this website.

Collection of personal information

You can access most of the pages on our website without giving us your personal information. However, you may choose to provide us with your personal information on some pages of the website, for instance by completing an on-line repeat prescription.

By submitting your personal information, you consent to our use of the information as set out in this privacy policy.

Use of personal information

We shall use any personal information you give to us, in accordance with this policy, and with any additional statements appearing on forms used for submitting your personal information. We shall not disclose your personal information to any third parties without obtaining your prior consent unless we are required by law to do so. In particular:

We shall use your personal information to administer, and may respond to, your request.

We shall securely store the information you supply together with any response we may provide.

If you contact us regarding the website we may use your details to reply to you. If you make a comment or complaint about other aspects of the service we may use your details to investigate your comments.

Data storage

All data obtained by The Elms Practice is held and used in compliance with the Data Protection Act 1998.

Cookie Policy

About Cookies

Cookies are small files sent by web servers to your web browser (e.g. Internet Explorer, Firefox or Chrome) and stored on your computer’s hard drive.

The information is then sent back to the server each time the browser loads a website page from the same server. This enables a web server to identify and track individual web browsers.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

The Elms Practice uses the following cookies which help us to improve our website experience. By using our website you are consenting to these cookies being placed on your browser, however you can disable them using your browser settings. Details of how to do this are listed below.

Google Analytics cookies

The Elms Practice uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on your computer. Although these cookies are not essential to the core function of the website, they are useful in enabling the practice to measure the performance of our website, enabling us to improve our online experience for patients.

Google Analytics does not collect any personal information such as your name, address or contact details. All the information collected is anonymous. The information generated relating to our website is used to create reports about the use of the website. Google will store and use this information. Google's privacy policy is available here.

When you arrive on our website Google Analytics will place the following four cookies on your computer:

_utma cookie

Purpose: identifying unique visitors

The _utma cookie helps us to identify whether you're a new or returning visitor, or how long it has been since you last visited our site. This helps us to identify what content is most useful for each type of visitor and to assess whether our website is successful at providing useful content that means people want to come back. It's what is called a persistent cookie, which means it doesn’t expire and stays on your computer unless you choose to delete it.

_utmb & _utmc cookie

Purpose: determining visitor session

The _utmb and _utmc cookies work together to calculate the time you spent on our website. The _utmb cookie takes a timestamp of the exact time you enter our site, and the utmc cookie takes a timestamp of the exact time you leave. Both the _utmb and _utmc cookies are 'session' cookies, and mean they expire at the end of your session.

The information they provide helps us to understand whether pages are useful and engaging. For example, if 50 people visit a page and the average time on the page is just five seconds, we know that page is not very useful and people do not find the page interesting. If the page has an average visit time of 2 minutes we can see the content is working and can use this information to help us improve content on pages which are underperforming.

_utmz Cookie

Purpose: tracking traffic sources and navigation

If you reach our site via a search engine, direct link, or ad that links to your page, Google Analytics stores the type of referral information in the _utmz cookie. This provides us with the search term you typed into your search engine; which site you were on before you arrived at our website; if the link was in an email, which email you received; if you clicked on an advert; or if you typed our web address directly into your browser. The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page you visit, and is therefore the cookie used to determine which pages you have visited on our site.

Browser cookie settings

If you would like to prevent cookies from being set by this, or any other website, then enter the following into Google: 'How to change cookie settings in [my browser]' (substitute [my browser] for 'internet explorer' or 'firefox' depending which browser you use) to find up to date instructions to change your browser's cookie settings.


This website contains links to other sites. We are not responsible for the privacy practices of third parties that run any other websites. Please refer to their own privacy policies for more information.

Access to your personal information

You have a right under the Data Protection Act 1998 to ask us to provide you with the information we hold about you and to have any inaccuracies corrected. If you would like to access a copy of your information, please contact the Practice Manager using the following contact details:

Practice Manager
The Elms Practice
Hayling Island
PO11 9AP

Telephone: 023 92 466216

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